Get to know about marketing in content writing: use of marketing, types of marketing

By G. Lavanya, Blogger at Edubrainz| 30th October, 2023 |

The article is about the content marketing. There are different types of content marketing like Blogging, Infographics, eBooks, Slide share, Video making, Podcasting, Social media posts, Memes, Case studies, Checklists, Testimonials and reviews, Influencer marketing. Each of them is the best way of content marketing and can be used to boost your SEO score.

Introduction

The process used in digital marketing for the purpose of developing, creating, and revising web material with the goal of resolving an issue for a particular audience is known as content writing. The practice of strategically producing, disseminating, and promoting material (such as blog posts, emails, videos, and podcasts) is known as content marketing.

Why content marketing?

Typically, content marketing is intended to raise brand awareness and engagement, draw in customers or users, produce sales leads, or encourage sales and revenue. By addressing their problems, you give the target audience something of value and significance, which builds trust—a crucial element in developing a brand. So, it is necessary to market your content for the public reach.

Types of marketing

Here are four goals that many companies have for their content marketing initiatives:

1. Attracting users to important landing page

2. Increasing brand recognition

3. Creating connections generating income

4. Creating backlinks and social media shares

There are different types of content marketing like Blogging, Infographics, eBooks, Slide share, Video making, Podcasting, Social media posts, Memes, Case studies, Checklists, Testimonials and reviews, Influencer marketing.

1. Blogging

Blogging in content marketing is a platform that is so flexible that can be utilised too quickly and easily publish any type of material. The effectiveness of this low-cost method of brand promotion depends only on the calibre of the material you produce.

1. Infographics

Infographics is a technique of representing content in the form of a visual. They are precise and focus on the main content or keywords of the content. This makes easy for the readers to understand the content than reading the complicated words.

• Video making

Most people love to watch videos than to read something. People watch videos for at least 100 minutes per day, and 48% of consumers say that videos reflect their interests. In today’s world videos are the best way to convey than to present it in a written form.

• eBooks

You should invest in this kind of content because eBooks on hot topics can greatly increase interest in the goods and services offered by your business.

• Testimonials and reviews

Giving your customers a voice is another excellent approach to create content for your brand. Addition of testimonials and reviews to the content or your articles is a cost-effective way to add more content.

• Memes

Memes function so effectively and make up the majority of the internet because they are a quick way to express your goals. Becoming viral is easier becomes easy when the content created is in a shareable manner. If your business can create memes, it is the best way of content marketing.

• Case studies

Case studies are a prospect of complete knowledge of how you do it. It tells us how other companies are getting benefitted with the information we get from them. A brand can create a best web content by using case studies.

• Influencer marketing

Influencer marketing is a type of marketing where they use their trust to influence on the people. This can make the business to flourish based on the trust the influencer makes from the people.

• Social media posts

Nowadays, social networking is a good place to start your search for almost anyone. Platforms on social media are excellent for generating fresh leads. A good strategy to get your brand in front of customers who are most likely to be interested in what you have to offer is by placing targeted adverts on various platforms.

Conclusion

Content marketing is an important technique to make your content reach the public. Through smart strategies, your company may significantly reduce the cost of traditional advertising while ensuring that its viewers are reached organically through approaches like SEO. However, the process of creating content for marketing purposes can take a while. Your efforts may be maximised and your bottom line can be improved with the aid of the suitable content development team.

About the author

G. Lavanya is a content writer and blogger in Edubrainz. She has done her postgraduation in Biochemistry from Andhra University, Visakhapatnam and have a teaching experience of 2 years. She has interest in sharing knowledge, writing, and reading books. As a part of interest in writing present she has been interning at Edubrainz as a content writer.

Meta description

The article is about the content marketing. There are different types of content marketing like Blogging, Infographics, eBooks, Slide share, Video making, Podcasting, Social media posts, Memes, Case studies, Checklists, Testimonials and reviews, Influencer marketing. Each of them is the best way of content marketing and can be used to boost your SEO score.

Picture credit: Canva

Keywords: Marketing, Content marketing, Blogging, Content writing

Tags: #Blogging #SEO score #Edubrainz #content #Marketing #education #content writing #quality content #Video#eBooks#social media #Memes